watch: Qream nyc Launch Red Carpet With Pharrell Williams, Russell Simmons Miss Info & More

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A rapper launching a liquor brand is not surprise, but an artist launching a liquor for women is something we haven’t quite seen yet.

“I didn’t know what I wanted to do, and I definitely didn’t want to be another dude coming out with some hard drink that’s flammable and tastes more like rocket fuel,” said Pharrell Williams half of the production duo the Neptunes and frontman of N.E.R.D. at the launch of his liqueur Qream. “I felt like Puff kills it with Ciroc so I definitely didn’t want to stand in that lane so I chose women because I felt like women were under served and indulgence is something hard for women to celebrate.”

Pharrell says he likes serving women and his latest venture is dedicated to hard working women who need to indulge in something just for them at the end of a long day.

Celebrity friends including Selita Ebanks, Swizz Beatz, Q-Tip, Russell Simmons, Jay-Z and more came out to support the New York launch at the Public Library in midtown Manhattan. With all the star energy in the room, there of course had to be some entertainment, and Williams had the newly signed viral duo Karmin perform.

“I’m always inspired when I see hip hop artists do entrepreneurial things, it inspires a whole community,” Russell Simmons expressed when asked why he came out despite being known not to drink alcohol. “I think that’s one thing that we’re lacking in our community is ingenuity and creativity and new ideas. Pharrell and hip hop in general they exude that kind of courage, to go out on new ventures and go out on a limb and make something different.”

The launch of Qream is just another slash added to the long list of roles Pharrell has taken on over the years including artist, producer, clothing designer, and even furniture designer.

Asked about how he juggles it all and continues to stay inspired he tells SocietyandStyle, “Expressing myself is really all I know, and I represent the others. You know when you go to get a job, you fill out an application, they ask you what your particular ethnicity is or what your race is, I’m what you check as other, because I’m into many different things, and we just want to continue to inspire the youth to push and step into various platforms. I work in auditory with music, I work in visual with art and fashion, and clothes feel too so we also work in kinesthetic. This is new for me this is gustatory, so I’m very happy to work in a gustatory platform, and you know what I love serving women.”

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