The Future of magazines
So I had to do a paper talking about the future of magazines, and now everywhere I look I am seeing signs of it coming true. But to sum up what I said essentially magazine editors of the future will be like celebs because they will be so recognizable. Why? Because of all the behind the scenes photos and videos that allow the reader to really feel a part of the magazine and the blogs from the editors that make readers feel they know them on the most personal levels. Its all about strengthening the connection to the reader. Here is one of the latest signs I have seen of the future:
Hearst Inks Web Deal With Next.TV
DECEMBER 10, 2007 –
Hearst Magazines is the latest media company to sign on to distribute content via Next.TV, the new Internet television service which is being built into all new HP notebook computers starting in 2008.
The company said it plans to deliver original video content from the magazine brands CosmoGirl, Good Housekeeping, Marie Claire and others. Hearst joins a growing list of traditional media players partnering with the startup Web TV service, which is expected to provide consumers with access to up to 50 on demand channels via their PCs when it goes live next year.