Style: London Fashion Week AW 2010


London’s Fashion Week proved to be the most low key in terms of extravagant designers and celebrity apperances.  In fact, the designs on the runway this season proved more wearable than the outfits of most of the show goers, each invitee seeking to either express the most extreme version of their style, or simply to out dress the others.  Aside from the catwalks, it was the bloggers who ruled LFW this year with an increased amount of 33 percent of invites going to Fashion Bloggers, whose motto seemed to be to gain access by “any means necessary.”

What IS London Fashion? from on Vimeo.

With a constant stream of shows, LFW took place without a hitch each show going live as close as possible to its scheduled times.  And as a special mark of the digital revolutions influnece on fashion, each show was streamed live online and an assortment of photos and videos can be found on  The press lounge was also full equipped with Macs galore, perfect for instant updates, live blogging and footage uploading.  And, if any of the media had time between shows, there was a Mac make over station, and Toni & Guy blow out station.

Alexander McQueen Memorial Wall

Some of the highlights this season were from Vivenne Westwood, Sass & Bide, Bora Aksu, House of Holland, PPQ and Mulberry.  In addition to the shows there were presentations in various rooms throughout Somerset House.

Louise Gray Presentation

For More on the shows click READ MORE….

London Fashion Week: Aminaka Wilmont from on Vimeo.

Bora Aksu

Bora Aksu 

London Fashion Week: Bora Aksu from on Vimeo.

Sass & Bide

Sass & Bide more HERE
PPQ (more HERE)

More Mulberry HERE

Vivienne Westwood

MORE Photos:

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