Rising Star: Mykhal of CRANIUM Clothing
NESHA: What makes you a rising star?
Mykhal: Because we are what we repeatedly do.. therefore excellence is not an act,but a habit..
NESHA: How old are you?
NESHA: Okay, so you are 20 …and you’re a designer and founder of the CRANIUM clothing line… what does CRANIUM stand for and what kind of clothes do you make?
Mykhal: Don’t make it sound like its just me
NESHA: So who is involved and what is everyone’s roles? Also explain your role and what the line is all about?
Mykhal: Since C.R.A.N.I.U.M.’s inception in 2006, it has definitely built on its momentum thus catching the attention of streetwear fanatics across the globe. Their audacious designs have been executed flawlessly with an added hint of authenticity and originality. Evolving into a stronger and more developed line, C.R.A.N.I.U.M. is guaranteed to continuously turn heads.
The label aims to represent an unforeseen outlook on street/leisure-wear. This is evident in their choice of graphics and materials/patterns that build designs capable of emitting an aura that will illuminate storefronts to come. Hence, C.R.A.N.I.U.M.’s main objective: branding a lifestyle in which its fashion has been incorporated.
Mykhal: Taking care of the designing and brand direction is KEEM, RAPH and MYSELF. We’re all very close friends and business partners. We have a team to handle other things such as marketing.
NESHA: What would you say motivates you?
Mykhal: The people in the game that get slack during their years AND when you visualize an idea and then it comes to life.
NESHA: How did you get into designing clothes? What attracted you to it?
Mykhal: We been just drawing on clothes in our jhs years just for fun…we fell off of it and then graduated to screen printed clothes in the later section of our teen year, we’re all under 21.
NESHA: Who has helped you on your journey?
Mykhal: Just us three built everything from the ground up.
NESHA: How long have you guys been developing C.R.A.N.I.U.M and where did the concept stem from?
Mykhal: It started two years ago with us just wanting to wear a line that represented our lifestyle. There was nothing on the market like that so we used our creative ways and came up with this.
NESHA: How did you guys figure out what the next steps were to even creating a clothing line? Did you have any prior experience?
Mykhal: No, we didn’t have any experience, we just grinded it out to get accounts with all these premium stores. We made all the necessary mistakes in reality rather than on paper had we constructed a business plan back then. We learned from the mistakes though.
NESHA: Thats good. I hear a lot of people say that they do it like that. What kinds of mistakes did you guys make in the beginning?
Mykhal: Choosing to print on certain types of shirts, direction of marketing, things like that. We have a more developed line now with custom bodied garments and a much more extensive collection with everything from jeans to accessories.
NESHA: What types of major accomplishments has C.R.A.N.I.U.M. had since its conception?
Mykhal: Any progress for us Is a major accomplishment, the biggest one I’d say so far is just being successful.
NESHA: What things have occurred this year so far?
Mykhal: Working with a few other brands on collabs that will drop in the later months of 2008. We got a lot more up our sleeve, we are just getting our feet wet.
NESHA: Interesting….what is getting your feet wet? What’s coming up??
Mykhal: lol I kinda can’t say, but expect only big things from here on out. .CRANIUM WILL be a familiar name to people all over.
NESHA: About how many people would you say is more familiar with your product now? In which region is it most popular right now?
Mykhal: In the states I’d say a large section of the east and west coasts, we’re working on the states in the middle…we get love out the US also from Japan ,France and Canada
NESHA: So your stuff is in stores in all of those places?
NESHA: Can you name some of the stores that carry C.R.A.N.I.U.M. in these different areas just in case a reader is looking for some of the clothing?
Mykhal: Sure..in the NY area you can find it at stores like Vinnies,Union,Wealthy Hostage and stackhouse…westcoast u can find it in ZaaZoo,Reggae Wear& Koyer and Apollo in Japan.
NESHA: So what does cranium mean?
Mykhal: It’s where all ideas are born- in the head.
NESHA: And how does that connect to your clothing?
Mykhal: Our ideas are different and new (youll see what im talking about when u see the fall 2008 collection).
NESHA: Okay, and I saw on your page that you are featuring a photo where Trey Songz is wearing one of the CRANIUM tees– what magazine is that from and how did that come about?
Mykhal: That’s from the March 2008 issue of SOURCE mag. That was done by our marketing dept. some artist we have wearing the line is Fat Joe, Gorilla Zoe, Fabolous and Rocko just to name a few and we’ve been featured in Complex, 212, and the Source.
NESHA: Dope. I didn’t even know about that. What projects/events do you/CRANIUM have coming up?
Mykhal: You can catch us at Magic 2008 this August in Vegas showcasing the Fall and Spring 2009 Season–you’ll be impressed.
NESHA: How are you so sure ill be impressed?
Mykhal: YOU LIKE QUALITY RIGHT?
Mykhal: The finest,lol –serious though. We’re straying away from the “streetwear” scene and it shows in our pieces.
NESHA: So what are you leaning towards more now?
Mykhal: In the direction of casual sportswear boss type of clothes.
NESHA: Do you want to give any shout outs?
Mykhal: Matter of fact I want to give you a shout out for being the FIRSTTTTT CRANIUM model ever.