NYC Show Highlights Artists Biggest Goal: Making It
“Mamma Imma Make It” is no longer just a phrase for struggling artists & dreamers trying to make a name for themselves–its now being branded and packaged as a showcase series featuring underground artists in NYC.
Started by Samantha Alexandra this is the second showcase titled ‘Mamma Imma Make It’.
“The idea came from being bored in my summer classes and thinking of ways to make some money since I didn’t have time to work,” said Samantha.
“I thought a showcase would be something quick and easy, but everyday that I put together the ideas, I fell more in love with it. I know and have heard extremely talented artists and I just want to make sure they are seen and heard.”
Hosted by Samantha along with Derrick Swerve at Club Rebel in Manhattan, this is the second installment of a six part series. The night was packed wall to wall with performances including a 2 hour open mic session before the main acts hit the stage. And with a bill of 10 performers including Kris Kasanova, Lyriciss, Dante, Kayla Bliss, Karolina, Julian Stephen, M@RV3LOU$, Niyre, Matt the Violinist, Essence Michea along with special guests that graced throughout the night the show was lengthy but the audience continued to grow in size throughout the night.
From singing to rapping to violin playing, there was no shortage of variety. A few of the show stoppers and crowd favorites included Matt the Violinist, rapper Kris Kasaonva, and guest performer L.A. who just made allhiphop.coms list of top underground artists of 2011. Lyriciss brought L.A to the stage for a live rendition of “Great Walls of China” from L.A.’s album, The L.A. Riots.
To top it off, the show happened to double as a birthday celebration for Samantha. Despite it being her show, her friends managed to surprise her bringing out a cake topped with a surprise performance by her favorite underground rapper Denzil Porter.
The founder who is also a singer herself says she wants use the shows as a stepping stone for each artist, and each of them have different goals ranging from wanting to be signed to simply wanting to rule the underground scene. She invites label representatives to the shows to take a peek at the up and coming talent.
“The message behind Mama Imma Make It is to not let anyone hold you back from your dreams and to keep working. You can’t stop working. Productivity is everything.”
‘Mamma Imma Make It’ is the promise every musician and dreamer makes and what they hope to turn into the phrase ‘mamma I MADE IT.’ Singer, Kayla Bliss who performed in the showcase says for her making it is simply about reach.
“I don’t ever have to make a dime off of singing, I’m always going to sing,” says Kayla. “But I think making it is when I can touch a city, or a crowd of 20,000 people without having to try.”
The next MIMI showcase takes place in February.
Check out full performance videos below courtesy of KidzREvil.
For more performance videos click here.