New Myspace endeavers

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The Internet is slowly taking over everything…..


MySpace to Showcase Music and Sell Performance Videos

It could be perceived as an Internet variation of the popular series “MTV Unplugged,” but with a revenue stream built in. When musicians participate in the MTV series, their work is sometimes released as albums months or years later. On MySpace, the work will be available immediately.

“If I like what I see, I can take it with me,” said Josh Brooks, vice president for programming and content of MySpace.

For years MySpace, now owned by the News Corporation, has served as a promotional platform for artists and labels, primarily through the MySpace Music portion of the Web site. Now the company wants to provide a sales component. Unlike Apple’s iTunes music store, which charges a flat rate of 99 cents a song, MySpace will let distributors set their own prices.

“We’re enabling artists to choose how they want to distribute their music,” Mr. Brooks said.

James Blunt, a singer-songwriter whose signature hit is “You’re Beautiful,” will be the first artist to participate in Transmissions, introducing five songs, including a new single, on the site today. Mr. Blunt said he appreciated the flexibility offered by the Transmissions format.

“Sometimes we can be so dependent on radio, and yet radio is all about a three-minute, 30-second song that is beat-driven and loud,” he said. “Music is about so much more than that. Through MySpace, I can get songs heard that are any length I choose, that are any format I choose.”

SOURCE: NY TIMES

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