Media Watch: Teen Vogue To Debut Bedding


I have been paying close attention to how Teen Vogue and other Teen magazines are working to stay relevant in this industry of declining sales and declining loyalty. Teen Vogue is really good about making the most of their brand and turning the magazine into more than a magazine, its an experience and a lifestyle.

The magazine is again adding to what they have already done through their itGirls program, their Fashion University, pop up store and recently published career advice book. Teen Vogue has signed its first licensing deal, a multiyear agreement to launch a line of fashion bedding and room decor that will hit stores in time for the holidays.

“Teen Vogue chose bedding as a first foray into licensing because to a young woman, her room is a direct reflection of her personal style: much like fashion,” said vice president and publisher Laura McEwen. “We realized that in selecting fabrics, colors and patterns, Teen Vogue was in a unique position to develop bedding that was based on fashion trends.” And of course there has no doubt been influence from the popularity of their section called “A Room of My Own.”

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