HBO Shows on iTunes May Cost More…


Just so you know…

HBO Shows May Sell on iTunes, for $1.99+

Published: May 13, 2008

After years of insisting on standard pricing for digital downloads, Apple is apparently ready to acknowledge that not all television shows are created equal.

“Sex and the City,” with Cynthia Nixon, Kim Cattrall, Kristin Davis and Sarah Jessica Parker will be added to iTunes.

The company intends to put some episodes of HBO shows up for sale on the iTunes Store at a price higher than the $1.99 that it now charges for all current television episodes. The deal may lead other media companies to push to change their digital download prices.

HBO, the leading premium cable channel, may announce the deal as early as Tuesday, according to a person briefed on the negotiations who would not be identified because the deal has not been formally announced.

According to this person, full seasons of “Sex and the City,” “The Sopranos” and other HBO series will be gradually added to the iTunes service.

Representatives for Apple and HBO declined to comment.

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