G-Shock x IN4MATION Launch Party

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photo courtesy of FRESHNESSMAG

A mix of industry insiders, and professionals ascended upon the Soho Grand Hotel for the launch of G Shock’s latest collaboration with surf brand IN4MATION. Bringing together a chic professional crowd, the event brought together some of the movers and shakers across different industries, all bonded by a common love and interest in the G Shock brand. Among those guests were Tristan Wild, Dee and Ricky, Levi Maestro, and reps from both brands (CASIO and IN4MATION). Dee and Ricky also recently collaborated with G Shock on their own version of the watch.

Aside from the usual music conversation and cocktails, the event featured a raffle filled with bits from G-Shock IN4Mation, Zoo York, Freeman’s and NIKE, and to top it off benefits went to a charity raising money for Lukemia.

This is GShock’s fourth installment in their collaboration series. This latest product is meant to cater to the spring and summer season.

Creative Director Rhandy Tambio is excited about the collaboration.

 “In4mation has taken a new approach with its fourth design and focused on a look for everyday use with a subtle gray styling and contrasting hints throughout both watches. In4mation continues to establish its attention to detail and elevate its approach to design with Casio’s popular brands.”

For information on where you can purchase visit: www.GShock.com

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