watch: Qream nyc Launch Red Carpet With Pharrell Williams, Russell Simmons Miss Info & More

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A rapper launching a liquor brand is not surprise, but an artist launching a liquor for women is something we haven’t quite seen yet.

“I didn’t know what I wanted to do, and I definitely didn’t want to be another dude coming out with some hard drink that’s flammable and tastes more like rocket fuel,” said Pharrell Williams half of the production duo the Neptunes and frontman of N.E.R.D. at the launch of his liqueur Qream. “I felt like Puff kills it with Ciroc so I definitely didn’t want to stand in that lane so I chose women because I felt like women were under served and indulgence is something hard for women to celebrate.”

Pharrell says he likes serving women and his latest venture is dedicated to hard working women who need to indulge in something just for them at the end of a long day.

Celebrity friends including Selita Ebanks, Swizz Beatz, Q-Tip, Russell Simmons, Jay-Z and more came out to support the New York launch at the Public Library in midtown Manhattan. With all the star energy in the room, there of course had to be some entertainment, and Williams had the newly signed viral duo Karmin perform.

“I’m always inspired when I see hip hop artists do entrepreneurial things, it inspires a whole community,” Russell Simmons expressed when asked why he came out despite being known not to drink alcohol. “I think that’s one thing that we’re lacking in our community is ingenuity and creativity and new ideas. Pharrell and hip hop in general they exude that kind of courage, to go out on new ventures and go out on a limb and make something different.”

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