WATCH: Rye Rye on Music, Fashion and Album

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NESHA chats with Rye Rye about music, fashion and a bit about her upcoming album. Rye Rye is a new artist signed to M.I.A.’s label N.E.E.T. Recordings. The 20 year old rapper is also unofficially known as M.I.A.’s protege, evoking a similar out the box sound and style. What seperates this artist is her passion and integration of dance in her performances. Check out the video above as NESHA chats with the up and coming artist about everything she’s been up to, and what inspired her to be more confident in the unique way that she likes to dress.

ASAP Rocky Performs At Santos Party House [video]

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After the buzz of Fashion’s Night Out started dying down ASAP Rocky and crew turned it up at Santos Party House with a super jam packed performance.  Even Drake was in attendance openly showing his support for the rising new rapper.  Earlier, Drake made an appearance at the Versace store and introduced ASAP Rocky to the crowd there.  He seems to have taken a great intrest in ASAP who is an up and coming artist out of Harlem NYC.  Last week, Drake attempted to tweet Rocky but tweeted a false twitter account, so it was later deleted–but we have a screenshot (see below).

Check out the video below to see the madness that took place when ASAP Rocky and crew took over Santos. Warning: its a tad bit raunchy. Many who have experienced his music say that ASAP has a strong Cali vibe but he delivers it with a New York attitude.  

Watch below and read more to see the photos.

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Jade Performs Beautiful Problems At The Knitting Factory [bonus]

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Check out this bonus clip from the night Blind Benny performed at The Knitting Factory.  Their lead singer JADE performed one of her throwback songs from her first EP It’s My Heart, Cookie.  Watch as she performs “Beautiful Problems.”

I also had a quick chat with Shawn Lawrence James.  He’s the man with the plan that put the whole show together.  He’s known for putting on intimate shows with up and coming talent on the brink to breaking into the mainstream.  Watch to see what he had to say about how he discovers new music.

The next show is in a couple of weeks.  Details and link to buy tickets below.

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watch: Qream nyc Launch Red Carpet With Pharrell Williams, Russell Simmons Miss Info & More

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A rapper launching a liquor brand is not surprise, but an artist launching a liquor for women is something we haven’t quite seen yet.

“I didn’t know what I wanted to do, and I definitely didn’t want to be another dude coming out with some hard drink that’s flammable and tastes more like rocket fuel,” said Pharrell Williams half of the production duo the Neptunes and frontman of N.E.R.D. at the launch of his liqueur Qream. “I felt like Puff kills it with Ciroc so I definitely didn’t want to stand in that lane so I chose women because I felt like women were under served and indulgence is something hard for women to celebrate.”

Pharrell says he likes serving women and his latest venture is dedicated to hard working women who need to indulge in something just for them at the end of a long day.

Celebrity friends including Selita Ebanks, Swizz Beatz, Q-Tip, Russell Simmons, Jay-Z and more came out to support the New York launch at the Public Library in midtown Manhattan. With all the star energy in the room, there of course had to be some entertainment, and Williams had the newly signed viral duo Karmin perform.

“I’m always inspired when I see hip hop artists do entrepreneurial things, it inspires a whole community,” Russell Simmons expressed when asked why he came out despite being known not to drink alcohol. “I think that’s one thing that we’re lacking in our community is ingenuity and creativity and new ideas. Pharrell and hip hop in general they exude that kind of courage, to go out on new ventures and go out on a limb and make something different.”

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VIDEO: Young Guru On Making It In The Industry & Working With Jay-Z

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Young Guru showed his support at the Ninth Wonder screening in New York at the Red Bull Academy. Known as the main producer of many of Jay-Z’s hits, Guru tapped Ninth Wonder back in 2003 to work on The Black Album which resulted in Ninth Wonder’s first mainstream hit “Threat.” Guru spoke to us about what it’s like working with Jay-Z in the studio, and also how he feels about new artists. He also speaks on how he feels being known by fans, despite being someone who works behind the scenes.

Read more for another video including an interview with 9thWonder and the maker of the film Ninth Wonder.

Read a full write up over on NBCNewYork.com [written by me]

London’s ILUVLIVE Showcase

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ILUVLIVE @ Cargo London from Rhonesha Byng on Vimeo.

The name for this event is fitting because I absolutely love everything about ILUVLIVE including the live performances. Usually every performance is spot on, or interesting in some way. In addition to getting a feel for some local talent and stars of the indie scene, you’ll get to meet the young people of London and break out of the tourist bubble.
When I first started going to these showcases last year they were held at Proud Camden, but since then they’ve changed venues and the one I went to a few weeks ago was at Cargo in East London. East London is an area comparable to the Lower East Side in Manhattan or Williamsburg in Brooklyn so actually the change of venue is more fitting. The crowd is a diverse group of young people composed of the movers and shakers of London’s music and fashion scene.
The two highlight performances of the night included Terri Waker who is making a return to music after a five year hiatus and working on her fourth studio album with production by Ski Beatz (credits: Jay-Z/Mos Def). And, a 17 year old girl named Sasha who is said to come out of the same camp that developed Tinie Tempah, the rapper who is now breaking into the American market after chart topping success in London.
Watch the video to get a visual recap of the night, and read more for information on the background of the ILUVLIVE showcases.

Information from ILUVLIVE:

Launched in London in June 2004, ILUVLIVE is a live event success story. With few live showcases open to home grown music, ILUVLIVE has helped numerous performers present their artistry with a full live band to music industry virtuosos, journalists and fans alike. Since its launch ILUVLIVE has showcased the likes of Jessie J, Kano, Taio Cruz, Bashy, Chipmunk, Tinchy Stryder, Katy B, Ndubz, Roll Deep, Donaeo, DJ Ironik, Crazy Cousinz, Ms Dynamite, Natty, Eliza Doolittle, Plan B, Sway and Tinie Tempah often years before they became famous.

Each night features six acts all playing with a live band plus the ILUVLIVE 60 second open mic which has now reached legendry status. Even established acts sometimes get involved, just for the hell of it, alongside newcomers. Anyone can sign up for the open mic but the 8-12 slots fill up fast and the competition is ferocious with the act most popular with the audience winning a coveted slot at our next show.

Cargo
83 Rivington Street
Shoreditch
London EC2A 3AY
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