A Glimpse of the Future of Magazines is Esquired
This post is quite lengthy but if you are a player in the world of media I am sure you love all this info as much as I do. SO….EXPAND this post to view information on Esquire’s revolutionary cover and to view a video of their EIC speaking of his view on innovating magazines.
To commemorate its 75th anniversary, the October issue of Esquire will feature a flexible electronic “paper” cover that allows words and images to scroll across it—a first for magazines, according to parent company Hearst.
In order to make the cover seem as much like paper as possible, E Ink used a flexible plastic to bind the device instead of glass, which is traditionally used in other LCD devices, Peruvemba said.
Creating the industry’s first magazine with an EPD cover doesn’t come cheap. While Hearst declined to reveal the final price tag, the publisher helped offset the cost by selling the inside cover ad to Ford, which also will utilize the EPD technology.
Hearst is also hoping to offset costs by upping the cover price. The special anniversary issue, only available on newsstands, will sell for $5.99—two dollars more than its normal cover price.
E Ink company– http://www.eink.com/
Amazing…he thinks like me:
Some of the covers he mentions are below. I love how the text makes your eyes jump! To view their entire cover gallery clickHERE